Letting go is hard. But staying stuck is harder.
Why aligned growth often starts with release, not reinvention.
Letting go is one of the hardest things to do.
It’s uncomfortable. Emotional. Sometimes even terrifying.
But it’s also one of the most liberating, powerful things we can do - for our business, for ourselves, for our growth.
Because what we cling to can quietly start to weigh us down.
Even the good things. Especially the good things.
This year, I let go of something that brought me enormous joy, meaning, and success.
Not because it stopped working.
But because I had outgrown it.
After 16+ years, I’ve closed the chapter of Twinlife Marketing and stepped fully into the next evolution of my work: Twinlife Forward.
Twinlife Marketing was born after a big life shift: the birth of my twin boys.
I stepped away from a global marketing leadership role in the travel industry and created a business that allowed space for both meaningful work and meaningful family life.
At the time, the words hybrid, remote, and trust-based weren’t part of the mainstream business vocabulary, but they were already part of how I worked.
I built Twinlife Marketing to be flexible, human-first, and impact-driven.
A place where experienced marketers could do great work and live full lives.
Where business owners had access to strategic marketing support in bite-sized, practical ways that made a real difference.
Over the years, I had the privilege of supporting hundreds of business owners and marketers, helping them build sustainable growth and evolve their leadership.
The memories, the legacy, the relationships? They live on, with immense gratitude.
To every client, partner, and team member who’s been part of the Twinlife Marketing journey: 𝙏𝙝𝙖𝙣𝙠 𝙮𝙤𝙪!
Your trust shaped what Twinlife Marketing became, and made Twinlife Forward possible.
As my boys have grown into grounded, beautiful young adults, I’ve also stepped into a new chapter…
One that reflects not just what I do, but who I’ve become.
I realised I was living in a golden cage: successful from the outside, but no longer aligned on the inside.
So I followed the pull inward.
I trained in Neuro Emotional Integration, explored Human Design, and began weaving those powerful modalities into my strategic work.
It transformed everything.
To those of you who’ve already experienced this deeper evolution, even before I had the language for it, thank you.
You know who you are. 😉
My work became more personal, more powerful, and more real.
Because strategy alone isn’t enough.
Not if we want success that works, and feels good.
True growth, the kind that lasts, happens when we align our outer action with our inner clarity.
So today, I bring together the best of both worlds…
Strategic insight + deep transformation:
🔹Human Design is a practical guide to how you’re uniquely designed to lead, decide, and grow.
It reconnects you with your inner authority, showing you how to lead, collaborate, and communicate in ways that are natural and energising.
It’s like your personal leadership manual, offering clarity on how to make aligned decisions, where your energy flows best, and how to lead with confidence and impact.
🔹Neuro Emotional Integration clears the emotional patterns and subconscious blocks that quietly hold you back, often without you realising it.
It restores alignment, motivation, and clarity, so you can lead with more ease and move forward with courage and momentum.
🔹When these insights are combined with my 25+ years of global experience in marketing, leadership, and business growth, the result is an approach that’s both deeply personal and strategically powerful.
And the impact goes beyond the individual, it strengthens how teams communicate, collaborate, and grow together.
This integrated way of working supports business owners, leaders, and marketers to grow in a way that’s not only effective, but also aligned with who they are, and where they’re ready to go next.
Because I believe that true growth happens in relationship - with ourselves, with others, and with the work we do.
That’s why every partnership I create is built on deep trust, presence, and mutual commitment.
Just like Twinlife Marketing, Twinlife Forward is about people, connection, and meaningful impact.
Business isn’t just what we do…
It’s how we show up, grow, and lead in the world.
And growth? Real, lasting growth?
It asks us to let go of what no longer fits - even when it’s familiar, even when it worked - so we can step into what’s truly aligned.
That’s what Twinlife Forward is about.
Bringing together smart strategy and deep self-awareness.
Making growth feel energising, not exhausting.
And building success that actually feels like you.
So if you’re at a similar threshold, questioning the shape of your next chapter, know this:
You don’t need to have it all figured out. You just need to start where you are, and take the next right step.
Letting go isn’t failure. It’s leadership.
And if you’re ready to step into what’s next, I’m here to walk alongside you.
Sonja