There is always a way forward
Sonja van den Bosch · Your partner in Strategy, Leadership & Growth
→ I help business owners, leaders & teams navigate change, build confidence and turn strategy into action
Tell me what’s in front of you, and let’s explore a way forward together
Growing a business
or leading a team
changes what’s asked of you
The decisions get bigger and the stakes get higher. You’re helping your team navigate uncertainty and change while working out what comes next yourself.
You may need a confidential strategic sounding board, a clearer growth strategy, stronger marketing leadership or support to help your team think differently and work better together.
That’s where I come in. As your partner in strategy, leadership & growth, I bring fresh perspective, challenge your thinking and help you create clarity, make confident decisions and turn strategy into action.
Hi, I’m Sonja
For more than 25 years, I’ve built businesses, led global sales and marketing teams, developed leaders and mentored marketers across Europe, Australia, Asia and North America.
I know the responsibility of leading, making decisions and bringing people with you. Three strengths shape how I work alongside you.
I always see a way forward. I connect the dots, challenge perspectives and bring clarity to complexity, helping you make confident decisions and move into action.
I connect seemingly different worlds. Strategy & people, purpose & profit, marketing & sales, clients & staff, AI & human connection. I see connections that are easily overlooked and bring them together to create better outcomes.
I get the best out of people. I challenge, encourage and support people to grow in confidence, stretch beyond what they thought possible and enjoy the journey.
Change has shaped my life too. Twice, my husband and I sold almost everything we owned and set off with our backpacks to start again. The first journey became 23 years in Sydney, where we built businesses and raised our twin boys. The second brought us to Valencia.
Turning transitions into opportunities is part of how I live and lead, and how I help others move from stuck to progress.
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“Sonja has the remarkable ability to build trust and drive real results”
Frank Ribuot, Directeur Général Délégué International PROMAN Group, France
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“Sonja has given me the confidence and clarity to lead with impact”
Marie-Anne Palces, Alchemist Travel, Vietnam
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“My team is more energised, motivated, and connected than ever before”
Frank Oerlemans, CMO Randstad APAC, AU & NZ, Australia
Every great partnership starts with a conversation
Let’s talk about what’s in front of you