Tell me what you’re working through, and let’s see where I can make a difference
Growing a business
or leading a team
changes what’s asked of you
The decisions get bigger and the stakes get higher. Your strategy and marketing need to keep pace. You’re helping your team through uncertainty and change while working out what comes next yourself.
You might need a confidential sounding board, a clearer growth strategy, stronger marketing leadership or a way to help your team think differently and work better together.
That’s where I can help. I bring a fresh perspective, challenge your thinking and help you make decisions that move you, your business and your team forward.
Hi, I’m Sonja
For more than 25 years, I’ve worked hands-on as a founder, business owner, senior leader, strategist, marketer and mentor across Europe, Australia, Asia and North America.
I’ve built businesses, led global sales and marketing teams, developed leaders, mentored marketers and helped businesses navigate change, grow, and expand internationally.
I know the pressure of making decisions, the joy of seeing people grow and what it takes to keep moving when things are uncertain.
Change has shaped my life too. Twice, my husband and I sold almost everything we owned, packed our backpacks and started again on the other side of the world. The first journey became 23 years in Sydney, where we built businesses and raised our twin boys. The second brought us to Valencia.
Turning transitions into opportunities has become part of how I live and lead and how I help others move from stuck to progress.
Connect with me
Let’s explore what’s possible.
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Sonja has a remarkable ability to build trust and drive real results
Frank Ribuot
Directeur General du Groupe Vitalliance -
Sonja has given me the confidence and clarity to lead with impact
Marie-Anne Places
Alchemist Travel -
My team is more energised, motivated, and connected than ever before
Frank Oerlemans
CMO, Randstad APAC, AU & NZ