Growing a business
or leading a team
changes what’s asked of you
The decisions get bigger and the stakes get higher. You're navigating growth and change, supporting your team and working out what comes next.
You might be facing an important decision and would value someone to talk it through with. You have ideas and opportunities but aren't sure which direction to take. Or you're so caught up in the day-to-day that it's difficult to step back and see the bigger picture.
You value a trusted partner outside your business who understands what you're dealing with, brings a different perspective and is there to challenge, guide and support you as you grow.
You may need a confidential strategic sounding board, a clearer growth strategy, stronger marketing leadership, support to help your team think differently and work better together, or tailored support for a particular challenge or opportunity.
That’s where I come in.
I help you see what can be difficult to see from inside your business.
As your partner in strategy, leadership & growth, I challenge your thinking, help you create clarity, make confident decisions and turn strategy into action.
Hi, I’m Sonja
For more than 25 years, I’ve helped businesses and people navigate growth, change and the decisions that come with both.
I’ve crossed worlds my whole life. Corporate and entrepreneurial life, strategy and people, marketing, sales and leadership, across Europe, Australia, Asia and North America.
I’ve built businesses and started again, experienced success and failure, and repeatedly chosen change and lived it myself.
I'm endlessly curious, and that's what I love about business. There's always more to learn, new ideas to explore, different perspectives to discover, worlds to connect and room to grow.
I don’t bring a standard formula or textbook answer. I bring experience, perspective, intuition, curiosity and energy. I ask different questions, connect things others might not connect and help you see what can be difficult to see from inside your business.
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“Sonja has the remarkable ability to build trust and drive real results”
Frank Ribuot, Directeur Général Délégué International PROMAN Group, France
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“Sonja has given me the confidence and clarity to lead with impact”
Marie-Anne Palces, Alchemist Travel, Vietnam
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“My team is more energised, motivated, and connected than ever before”
Frank Oerlemans, CMO Randstad APAC, AU & NZ, Australia
Every great collaboration starts with a conversation.
Let’s talk about what’s in front of you.